About Us

Making change across the National Construction sector meshing Recruitment, Procurement and Contractor Improvement efforts to increase overall business profits.

At Critical Personnel, we specialise in combining recruitment and contractor procurement to meet the unique demands of the insurance construction industry. We understand that finding the right talent and securing reliable contractors are not separate challenges—they are two sides of the same coin. By integrating these functions, we help clients optimise their workforce, reduce costs, and boost profitability.

Our approach goes beyond traditional recruitment. We provide a comprehensive solution, working closely with clients to source skilled trades, reliable contractors, and essential permanent staff, from admin and estimators to site supervisors. By focusing on cultural fit, skill alignment, and market needs, we build a workforce that can deliver exceptional results.

Construction Business Coach complements this by offering targeted coaching and support to improve contractor performance. This ensures that your existing contractor base is continuously upskilled and aligned with your project standards. Our tailored coaching solutions help contractors increase their capabilities, so you can trust them with more work, scale your operations, and protect your profit margins.

Together, Critical Personnel and Construction Business Coach offer a unique, integrated service that streamlines recruitment, enhances contractor quality, and provides strategic support, giving you a competitive edge in the market. We help you attract, build, and grow your team efficiently, enabling better project delivery and sustainable business growth.